Don't sell Win7-32 for desktops. If you go to most PC makers (Dell, Lenovo, etc.) and spec a machine, the default OS will be Win7 - 32 bit. I'm sure lots of people don't think about that and just hit okay. That fucking sucks, they should be encouraging everyone to standardize to 64 bit.
Give me a 32+64 combined exe. This is trivial and obvious, I don't get why I don't have it. For most apps there's no need for a whole separate Program Files (x86) / Program Files install dir nonsense. Just let me make a .EXE that has the x86 and the x64 exes in it, and execute the right one. That way I can just distribute my app as a single EXE and clients get the right thing.
Let me call 32 bit DLL's from 64 bit code. As usual people write a bunch of nonsense about why you can't do it that just isn't true. I can't see any real good reason why I can't call 32 bit DLL's from 64 bit code. There are a variety of solutions to the memory addressing range problem. The key thing is that the memory addresses we are passing around are *virtual* addresses, not physical, and each app can have different virtual address page tables. You could easily make the 32-bit to 64-bit thunk act like a process switch, which swaps the page tables. It's perfectly possible for an app with 32 bit of address space to access 64 bits of physical memory (of course this is exactly what 32 bit apps running on 64 bit windows do). Okay, that would be pretty ugly, but there's a very simple solution - reserve the lower 4G of virtual address space in 64 bit apps for communication with 32 bit apps. That is, make all the default calls to HeapAlloc go to > 4G , but give me a flag to alloc in the lower 4 G. Then if I want to call to a 32 bit DLL I have to pass it memory from the lower 4G space. Yes obviously you can't just build your old app and attach to a 32 bit DLL and have it just work, but it would still give me a way to access it when I need it (and there are plenty of other reasons why you wouldn't be able to just link in the 32 bit dll without thinking, eg. the sizes of many of your types have changed).
Right now if I have some old 32 bit DLL that I can't recompile for whatever reason and I need to get to it from my 64 bit app, the recommended solution is to make a little 32 bit server app that calls the DLL for me and use interprocess communication with named memory maps to give its data to the 64 bit app. That's okay and all but they easily could have packaged that into a much easier thing to do.
This code project article is actually one of the best I've seen on the transition. It reminds me of one of the weird broke-ass things I've seen : some of my favorite command line apps are still old 32 bit builds. They still work ... mostly. The problem is that they go through the fucking WOW64 directory remapping, so if you try to do anything with them in the Windows system directories you can get *seriously* fucked up. I really don't like the WOW64 directory remap thing. It only exists to fix broke-ass apps that manually look for stuff in "c:\program files" or whatever. I feel it could have been off by default and then turned on only for exe's that need it. I understand their way makes most 32 bit apps work out of the box which is what most people want, so that all makes sense and is fine, but it is nasty that my perfectly good 32 bit apps don't actually get to see the true state of the machine for no good reason.
To give an example of the most insane case : I use my own "dir" app. Before I rebuilt it, I was using the old 32 bit exe version. It literally lies to me about what files are in a given dir because it gets the WOW64 remap. That's whack. The 32 bit exes work just fine on Win64 and the only thing forcing me to rebuild a lot of these things is just to make them avoid the WOW64.