That's the motto of the modern era. Your Jeff Bezoses and Steve Jobs of the world are like a late night "mattress king" but with much less integrity, since the mattress king also slashes prices.
Music and books are digital. The producers save 90% of their costs. No manufaturing. No distribution. No retail space. Where are the savings? In their pocket.
Nobody has a physical location anymore where you can go and get help. Even the horrible call centers are often just automated, or moved to the web. Savings for consumers? Nope.
It struck me when I got an "Orca card" , the local transit pass. I have to load up an e-wallet so they get to hold onto a bunch of my money all the time. All my fares are prepaid and processed in one big transaction. They save massive amounts (vs. collecting physical money to pay for rides). Where are the savings? Not for me of course.
It's gotten so bad that when a new technology comes around and the savings are not passed on to the consumer we don't even blink. They never are.