02-26-07 - 3

Whoah. I've just discovered Google is doing something weird with eponymous web pages. They seem to be associating them with their eponym. My page is now referred to by google as "Bloom, Charles" , which is a phrase that I use nowhere, so they must have figured out my name and reformatted it like that.

In the current age of search, it's +EV for a business to have a very unique name so that it's easily searchable. The same thing is true of humans (if you want to be found). You might want to use a business name different from your real name which is easily searchable. eg. "I do all my game development work under the pseudonym 'daxel'"

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old rants