9-07-03 - 3


Charles Shaw is the wine for the semi-intelligent; the thing that really gets me about it is people who drink it think they're so clever. Hey, don't be insulted, that's better than most of the world, which isn't even doing as well as you. Charles Shaw costs $1.99/bottle and tastes very plain, no bite, no complexity, no depth, but drinkable. Good for sangria. Certainly some uses of it are good - sangria, big parties, stuff like that. For most purposes - why would you drink $1.99 wine when you can get quite excellent wine for $3.99 or $4.99 ? Those two dollars are just not a very good savings. Now some people have learned that Charles Shaw is made by Franzia, and they've stopped liking it. Yes, of course that kind of information changes the taste; expensive wine tastes better if you know it's expensive. Side information like that really does affect the senses, it's a complicated thing; art looks better if you know it's made by a famous artist, etc. Anyway, the Franzia thing should be no surprise, most of the wine in the world is made by a few mega-corporations which just put different labels and prices on their product; the major wine groups make everything from box wine to $100/bottle stuff, but they try their damndest to hide it. Go get yourself a bottle of the Bear's Lair Cabernet at Trader Joe's for $3.99 or a bottle of anything by Montes (I think they're Argentinian) for $4.99 at "Cost Plus" aka "World Market". There's no reason to ever spend more than $8.99 on a bottle of wine if you're not a real connosieur. "connosieur" is French for "one who knows". And it's "know" in the "experience of the world" sense, not the "book-knowledge logical reasoning" sense.

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old rants