11/07/2002

11-7-02 - 2

11-7-02

Sales, and the whole principle behind sales, really bugs me. Almost any interaction where you're trying to get someone to endorse you or agree with you is a form of a "sale". Politics is a sale. Your interaction with your management is sales, and the interaction of your company with its funders is sales.

Sales is all about lying. If you try to sell the truth, you will fail. Even if your product is better, someone else will come in and promise impossible things, and they will get the sale. They will lie, BS, tell half truths, and take the sale from you.

In game development this happens in the pitch to the publisher. I could go to a publisher and say "In 2 years, I will form a company and develop a console shooter which is competetive with Halo 2", and I could be telling the truth (really!). Someone else will go to the publisher and say "in 1 year I will develop a game that will open up new markets and be a AAA hit". They are full of shit, but the publisher will give them the deal. If the publisher even thought about it a second they'd know which one was the better deal, but the reality is that they're a bunch of idiots.

I have problems with selling ideas all the time. If I go to someone and tell them an idea about how to do something better, probably 75% of the time they say "oh yeah" and then they don't do it. This is because I've given them gold, but it hasn't been sold well. Those same people will *pay* to go to GDC and get told the same thing from so-called experts. If the experts tell it to them, they'll think it's a great idea.

Sales sucks.

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